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Sunday, August 12, 2012
Rich toddlers draw fashion designers' eyes
NEW YORK - Juliet Sandler dresses up in clothes the last $ 650 and $ 400 shoes from Paris fashion house Lanvin. Juliet 3rd
Her mother, Dara Sandler said daughter dresses in the latest fashion, because Juliet is a reflection of it - even if her daughter could be a game designer's name, let alone pay for their clothes.
"I pulled my daughter just the way I go," said 33-year-old. Manhattan's mother, $ 10,000 for her daughter spending the summer wardrobe. It plans to spend several thousand dollars for the fall.
Top fashion designers are becoming more expensive duds bad for a child to grow a lucrative demographic. This fall, Oscar de la Renta, Dolce & Gabbana and Marni collections begin to undo. Luxury stores Nordstrom and Bergdorf Goodman expanded its children's area to make room for the newcomers, many of them with higher price tags. Late last year, Gucci, baby collection launched two years ago, his first children's store on Manhattan's Fifth Avenue.
Some design houses such as Oscar de la Renta and Marni said that careful to make clothes that are suitable for children. But there are plenty of miniature versions of adults seems to raise eyebrows because of its impressive cost and sophisticated styles.
American households are expected to average $ 688 to spend equipping their children to school, says the National Retail Federation, which includes materials such as pencils and notebooks.
This is the most families. Some will spend $ 795 on Gucci backpacks or $ 1090 on leopard print Lanvin bloated layers.
Sasha Charnin Morrison, fashion director of Us Weekly, admitted that some of the clothes are the total price. But, he says, things such as Gucci shoes $ 200 of her children are happy.
"They were walking billboard of you. They are a reflection of who you are, so if you are someone who is highly stylized, then you want to make sure that your children are the best dressed kids out there," she said.
Critics say that the trend of promoting elitism.
"It creates a class of wealthy and have nots," said Dr. .. Alan Hilfer, director of psychology at Maimonides Medical Center in New York. "It creates a culture of envy."
Just five years ago, high-end children's clothing business is dominated by several major designers such as Ralph Lauren, Burberry and Christian Dior. But the recent influx of others, is the latest sign that wealthy buyers came from the alienation of the recession. And if the rich feel more comfortable about spending again, they increasingly want their children to think for yourself.
This is a "mini-me" phenomenon, said Robert Burke, New York-based fashion consultant. "It feels good. It is like the one for me and for you," he said. The trend is not confined to Manhattan or Beverly Hills, but also in other major cities like Boston and Chicago, he said. Sell designer children's clothing is also strong in the resort areas where retirees tend to dote on her grandchildren attend, he said.
Luxury children's sales amounted to only a fraction, or more than 3% of the $ 34 billion in market but is growing faster than the rest of children's clothing and apparel market, according to NPD Group Inc., a research firm. For the past 12 months ending in May, children's clothing sales grew by 4%, with upscale components to 7 percent, according to latest data from NPD. This compares with an increase of 3% of total apparel.
Designers are looking for more growth, and now is looking after the children's clothing as another way of their relationship with their clients to strengthen and reach out to new ones.
Designers household income of at least $ 350,000 goal, said sheriff Cohen, chief industry analyst at NPD. It is about seven times the U.S. median income of $ 49.445.
Many of the new design entries are more expensive than some established brands such as Ralph Lauren. Ralph Lauren cotton shirt for boys are priced around $ 59. For comparison, Dolce & Gabbana in a plaid shirt for boys more than 190 dollars. The girls dresses are around $ 500.
Nordstrom, with designer children's clothing is limited to a few names such as Burberry and Ralph Lauren, the addition of several collections of children's likes, Marni, Marc Jacobs and Stella McCartney.
Neiman Marcus Group's Bergdorf Goodman in Manhattan recently, their children's clothing department expanded a third more space to devote to Gucci and new rules are Oscar de la Renta. For fall, the prices range from $ 4 for their bows at $ 5.200 for the exclusive Christian Dior dress is handmade in France.
"We are definitely growing," said Andrew Mandell, vice president of Bergdorf Goodman and stock merchandise division manager for home and children's clothing. "It's a whole new realm, and when our customers are so fashion forward, they eat it."
Colleen Sherine forests, fashion director of Saks Fifth Avenue, said both parents and grandparents are willing to spend a unique and special fashion items. "They're not only looking for the basics."
The larger trend, however, designers are standing store dedicated to children, the word faith. Hope Consolo, retail leasing and marketing at Prudential Douglas Elliman lead.
Follow in the footsteps of Gucci, the Italian fashion house Giorgio Armani will be opening this fall its first American store dedicated to children in Manhattan's Upper East Side. Armani has launched its operations in children in 2009.The U.S. Armani store, the teenagers to infants price point of $ 50 to $ 500 will be out, says Armani spokesman Christian Langbein.
Some parents may be said to intervene in Gap shopping trips or other less expensive stores, but sees it as the designer duds confidence booster.
"I really believe it when she dresses like this, she feels better about themselves," says Sandler, who shops for baby clothes expensive Barneys New York, and New York women's clothing store called Edith, now a designer children's department with clothing.
Manhattan resident Kelly Mallon, 39, said she was proud that her 9-year-old daughter, Madeleine, her own fashion sensibilities developed.
"I like my child to see well dressed It makes me happy. She seems happy," Mallon said that her daughter fits in clothing Italian designer Missoni tops and designer Milly is an annual children's line called Milly ministry. "It's not a little girl playing dress that she is in her clothes for her."
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