Disney's Electric Holiday Fashion Show

If you love Disney and high fashion, you’re going to love the campaign Electric Holiday.

 This November, Barneys department store and The Walt Disney Co. are collaborating on the special store holiday campaign using a three-dimensional moving art short film that will turn Disney’s most beloved characters into runway supermodels and fashion regulars into Disney types. How fun is that?

 The short film centers around Minnie Mouse’s fantasy to be at the Paris shows. There she comes across key Disney characters — Mickey Mouse, Goofy, Daisy Duck, Cruella de Vil, Princess Tiana, and Snow White — all decked out in unique designer clothes as they make their way down the runway.

Evan Peters Covers 'Bello' Magazine's Fall Fashion Issue

Evan Peters stars in his first ever fashion photo shoot for the cover of Bello magazine’s Fall Fashion Issue, available on

 iTunes on September 4.

 Here is what the 25-year-old American Horror Story actor had to share with the mag:

 On moving to Los Angeles: “It was crazy. This place is crazy. I don’t think it’s as cutthroat as New York, but everybody’s

 trying to get what they’re trying to get. Everyone here is after the same goal. Everybody’s digging for gold. It’s a gold

 rush!”

 On his fashion icon: “I like fashion. I think it’s cool. I think Kanye West is great; he’s very fashionable.”

 Here is Evan’s character description for AHS season two (via EW): “Kit will be subject to Sister Jude’s (Jessica Lange) brutal

 punishment (read: shackles, canes). One of the newest Briarcliff inmates, Kit is committed after being accused of murdering his

 wife (Britne Olford), though he claims she was abducted — and not by humans.”

Chinese Fashion Brands Look West

LONDON, United Kingdom — It’s nearly impossible to go a week without reading about international fashion brands expanding their operations in China. But what about Chinese brands targeting the West?

 A number of Chinese fashion and apparel brands are now aiming to build upon their domestic success and establish themselves in Western markets. Among them are companies like Bosideng, with recorded revenues of $1.3 billion in 2012 and over 10,000 retail outlets in China, and Eve Enterprise, the group behind four menswear collections now targeting the UK.

 But not every Chinese brand that has targeted Western markets has been successful. Beijing-based Li Ning became the first major Chinese sportswear brand to establish a significant presence in the US, opening a flagship store in Portland, Oregon, in January 2010. But struggling to compete against established giants like Nike and Adidas, the company closed the store just two years later and has since overhauled its approach to the US market, focusing on e-commerce. “We’re being calculated about our approach, analysing online data to understand the US market before we expand further,” George Lu, chief executive of Digital Li-Ning, a joint-venture with Chicago-based consulting and private equity firm Acquity Group, told The Wall Street Journal in a piece entitled “A Chinese Brand Flounders in US.”

 So what will it take for Chinese brands to achieve success in Western waters?

 While they may have a large footprint back home, perhaps the number one hurdle Chinese fashion and apparel companies face in the West is low brand awareness. “In China, Bosideng is as well-known as Marks & Spencer is here,” said Jason Denmark, the company’s UK director of retail operations. Not so in the West.

 It’s a challenge Bosideng has addressed head on, making a splash earlier this year by opening a large flagship store with three levels of retail space (as well as two levels of offices, and, eventually, a penthouse for visiting senior management) at the corner of Oxford Street and South Molton Streets, right in the middle of Central London’s busiest shopping district.

 “Instinctively, Bosideng’s aspirations were to open in Manhattan first, but with a potential footfall of over two million people a year at the apex of Oxford Street and South Molton, we’ve made the right strategic decision in terms of where to place the first store outside of China,” said Denmark. “Any organisation without any brand awareness in Europe would have a hard time elsewhere,” he added. Bosideng also plans to open concessions at three UK department stores.

 For Eve Enterprise, a presence in London is also seen as critical to building international brand awareness. The company plans to open its first European store in London’s Notting Hill neighbourhood by 2013, before expanding, eventually, to North America. “London is a very creative and tolerant city that perfectly combines traditional culture and modern fashion,” said founder Xia Hua. “Now, our brand awareness and social influence will expand gradually and we will begin the internationalisation process,” she continued. With the support of the British Fashion Council, Eve also staged a catwalk show at London Fashion Week, last February, followed by another show in July, to coincide with China Business Day in the UK.

 Of course, getting the product right is also critical. “Understanding the local markets, consumers and tastes outside of China” is one of the biggest challenges, said Alexandre Quirici, a partner at IDG Capital Partners, a China-focused investment firm, and a private investor in Qeelin, a Chinese luxury jewelry brand stocked at leading European stores like Harrods, Selfridges and Colette.

 It’s a truth that Bosideng recognizes well. Indeed, tailoring product to local tastes is a critical part of the company’s expansion strategy. “We need to make sure that the collection can travel,” said Denmark.

 Bosideng has enlisted Nick Holland, founder of UK men’s tailoring brand Holland Esquire and Ash Gangotra, the founding director of former Oasis frontman Liam Gallagher’s clothing label, Pretty Green, to launch Bosideng London, a completely new collection designed with a Western consumer in mind. In China, Bosideng is renowned for its down jackets, but at the company’s new London store, down comprises no more than 10 percent of the product range. Instead, Bosideng London offers everything from trousers and suits to polo shirts, business shirts and trench coats. The result is a comprehensive but well-edited and cohesive collection that feels like a cross between Reiss, Hugo Boss and Paul Smith.

 “What we do in the homeland wouldn’t work for the UK,” said Denmark of the Bosideng London line, which is largely manufactured in Western countries, including Bulgaria, Portugal, Hungary and the UK. Less than 10 percent of the collection is made in China.

 Eve has also opened design studios in Western cities, including London, Milan, and Paris, which have enabled the company to enlist the expertise of employees who better understand local tastes. And while Eve’s collections incorporate subtle Chinese influences — Mandarin collars, carved jade buttons, and robe-like silhouettes, for instance — they all have European-sounding names: Eve de Cine, Eve de Uomo, Notting Hill, Kevin Kelly and Jaques Pritt.

 “There are a lot of Chinese retailers doing feasibility studies in the UK right now,” said Denmark. “Bosideng is seen as a guinea pig; we’re showing other brands the collection, our development and giving them a sense of how a Chinese brand can be accepted within the UK marketplace. Confidence has grown substantially.”

 But many Chinese managers don’t yet have a great deal of experience operating in the West, warned Quirici. “Having a coherent strategy, positioning, product range and communication both in and outside of China” remains a problem, he added, advising brands to hire good local managers, be patient and stick to a long-term strategy that is in line with the rest of the company. “Quick wins will not work,” he said.

 Interestingly, Denmark feels that Bosideng’s UK expansion, though expensive — the Oxford Street flagship alone is said to have cost an extraordinary £35 million — will also help to drive greater desirability for the label in mainland China, where brands with established credibility in the West have prospered.

 What’s more, a presence in London, with its heavy tourist flows, is a way to gauge demand for further expansion. Indeed, at the new Oxford Street flagship, Bosideng’s top-spending customers have largely been from the United States. “The American man is buying in very large quantities,” revealed Denmark. And while still unconfirmed, Denmark hints that Bosideng may launch a second international flagship within the next 18 months, calling discussions to secure a lease on New York’s Fifth Avenue “quite far down the line.”

Rihanna’s Fashion Reality Show Unravels

Unless you’re one of Rihanna‘s nearly 25 million Twitter followers, you probably didn’t know she was executive producing a fashion reality show in Britain called Styled To Rock. So, there’s actually a good chance you already knew that. But her U.S. fans shouldn’t hold out any hope that the series will get an American spin-off like so many other British series. Because, how do we put this, RiRi’s reality series is struggling.

 The show’s premise sounds promising enough — designers compete to create a festival outfit for the Barbadian beauty — but the first three episodes have fallen below the network’s average viewership for its time slot. In fact, it has only cracked the 100,000-viewer mark once (just barely). Considering who the contestants are designing for, at least the show is saving money on fabric.

 This isn’t the first time Rihanna has had trouble translating her musical success to other realms of showbiz. Earlier this year Rihanna landed her first starring film role in Battleship, which only managed a paltry $25 million on opening weekend, and eventually grossed just $65 million in the U.S. And who could forget earlier this month when Nivea dropped her as an official spokesperson because she was too damn sexy? OK, so that one isn’t really her fault.

 But let’s not blow this out of proportion. She has picked a couple mediocre projects. All stars do, Rihanna just happens to be busier and more obsessed over than most. We’re sure when September 6 rolls around, and she performs at the 2012 MTV Video Music Awards it’ll be clear why all of Hollywood is eager to tap into RiRi’s star power. If there’s anything we know about the sultry singer, it’s that she delivers when she’s on the big stage.

Rihanna’s Fashion Reality Show Unravels

Unless you’re one of Rihanna‘s nearly 25 million Twitter followers, you probably didn’t know she was executive producing a fashion reality show in Britain called Styled To Rock. So, there’s actually a good chance you already knew that. But her U.S. fans shouldn’t hold out any hope that the series will get an American spin-off like so many other British series. Because, how do we put this, RiRi’s reality series is struggling.

 The show’s premise sounds promising enough — designers compete to create a festival outfit for the Barbadian beauty — but the first three episodes have fallen below the network’s average viewership for its time slot. In fact, it has only cracked the 100,000-viewer mark once (just barely). Considering who the contestants are designing for, at least the show is saving money on fabric.

 This isn’t the first time Rihanna has had trouble translating her musical success to other realms of showbiz. Earlier this year Rihanna landed her first starring film role in Battleship, which only managed a paltry $25 million on opening weekend, and eventually grossed just $65 million in the U.S. And who could forget earlier this month when Nivea dropped her as an official spokesperson because she was too damn sexy? OK, so that one isn’t really her fault.

 But let’s not blow this out of proportion. She has picked a couple mediocre projects. All stars do, Rihanna just happens to be busier and more obsessed over than most. We’re sure when September 6 rolls around, and she performs at the 2012 MTV Video Music Awards it’ll be clear why all of Hollywood is eager to tap into RiRi’s star power. If there’s anything we know about the sultry singer, it’s that she delivers when she’s on the big stage.

Why Fashion's Night Out is one of the best case studies in Social Media

When it comes to Social Media, at least three main concerns are asked by decision-makers, whatever your industry is:
Is there a relevant Return On Investment?
Does it really matter for my consumers?
How can I engage a wide audience?
Fashion's Night Out (FNO), which will happen this year on Thursday, September 6, 2012 has already solved a lot of Social Media
issues and could probably be a great case study that any marketer should have in mind.
Fashion's Night Out: an innate business-centric strategy
Instead of considering Social Media operations' ROI at the very end of the creative process (now we have a good idea, how do we
measure it?), Fashion's Night Out's core idea is to be business efficient. Created in 2009 thanks to Anna Wintour, FNO aims to
"restore consumer confidence", "boost the industry’s economy during the recession", and "put the fun back in shopping"!
The success is easy to track: it's directly related to sales.
In terms of vision, FNO offers services both to retailers AND shoppers.
Strong guidelines, strong centralization but flexible interpretation of FNO
One of the main issues with this kind of strategy is to be able to harmonize thousands of retailers' actions, and respect many
brand values. The challenge is high: fashion brands are global and local enemies. So FNO organizers made it very simple: few core
principles are imposed to get FNO logo in general guidelines. For instance, registered events shall be open to everyone; events
should be free etc.
In the meantime, FNO centralizes the diverse actions and give an overal story for the customers, the influencers and the
retailers. If we had to summarize the main FNO strategy: shape hyphens with brands, engage customers-slashers depending on their
favorite interests.
A mapping of all the events and a sorting of brands' actions
Say what you see, see what they say: A stimulation to participate to FNO conversation on Twitter (therefore to share any
contribution "in real life" or not on other channels thanks to the same hashtag #FNO
Some FAQs and resources to endeavour media coverage
This centralization will be pretty important when it comes to "end" FNO 2012: we can easily anticipate that FNO is going to
produce a "best of" the diverse contents (instagram pictures, posts, tweets...) by real people, which will therefore improve
again the engagement of customers and retailers after the event.
For retailers, a promotion-booster and a critical communication hub
While a global story of FNO is led by a core-team, local daily narratives are promoted in a pretty interesting way by involved
brands themselves.
When it comes to "promotion", a lot of the tactics that are propagated thanks to Social Channels led to vouchers or discounted
collections. It's the exact opposite during FNO. FNO team recommends to "promote full-price shopping" but with strong creative &
exclusive incentives; so to say, FNO wants to display brands at their best, to truly explain what customers buy with famous
names.
So for instance, Whistles has launched a limited edition which will make its first in-store appearance at the South Molton Street
boutique on September 6, during FNO. And they're now teasing their whole community with this special event. Another example is
Nicholas Kirkwood; with Samsung they've arranged a very classic contest in which customers can submit 100-words explaining what
fashion means to them The final winner will be presented with a pair of Kirkwood shoes "by the man himself".
FNO not only rejuvenates or boosts brand inner products, but it also helps them shape new connections with local talents: DJs,
artists, rising chefs or boutiques etc. as the retail shop will have to become THE place to be.
FNO is then a facilitator instead of a brands killer, as they delegate a part of its reputation to the stakeholders themselves. A
marketing approach which is similar to the notion of reputational democracy.
In Store and digital strategy
What really works are the great synergies between In Store and e-commerce strategy. Most of the limited collections will be
presented first on brand social presences; FNO will then only be a meeting point. For other brands, FNO will be the kick off
moment to release new items. FNO itself encourages this "pre / live / post event" approach, as they try to stretch the impact of
FNO. Instead of arranging diverse FNOs all the year long, they've decided to arrange a single day in diverse countries. It's
probably a better intuition, as we now see that Fashion Weeks have lost a part of their impact in the textile industry.

Is New York Fashion Week Ready for French Underage Prostitute-Turned-Designer Zahia Dehar? Because She’s Coming!

One of our favorite fashion characters to emerge of late is ex-underage French prostitute Zahia Dehar, who has gone on to launch
a successful lingerie line and counts Karl Lagerfeld as an admirer and collaborator.
After staging two “couture” lingerie shows in Paris the past two seasons, we received word that the bombshell is bringing her
brand of sexy to the US.
In case you need a little refresher, Dehar, now 20, was involved with European footballers in an underage prostitution scandal
several years ago when she was 16. As a matter of fact, the case is still progressing (more on that here), with players denying
they knew she was underage. Dehar was never charged with a crime, and she’s pulled herself up by her (lacey thigh-high) boot
straps and reinvented herself, launching an eponymous lingerie line that has been embraced by fashion world, getting painted by
famous artists, and generally making herself over as a celeb in her native France.
As far as being able to actually buy her delicate creations, we just got word that she’s rolling out an aggressive worldwide
launch, starting with pop-up shops in Paris, London and Tokyo and will make her US debut to present her fall 2013 collection
“mid 2013″ according to her reps. Dehar will sell at Liberty of London in the UK and Colette in Paris, so expect her line to
show up at some fancy retailers here.
What’s more, we hear that Dehar will be spending more time in NYC and LA this winter. Her first stop on the NYC tour? Attending
fashion week this September!
We’re dying to see what she’ll wear for her front row debut. And what labels will she show up at? We’d think Betsey Johnson
and the Blonds would be obvious, but she may be going for more “serious” fashion. Think Proenza would be cool with her in the
front row? It’s going to be fun to watch.
Want to get to know Zahia and her assets better? Take a peek at the behind-the-scenes video below for a lookbook shoot
photographed by Ellen von Unwerth and click through for pics. Zahia is undoubtedly her own line’s best spokesmodel.

Countdown to Fashion Week

September is just around the corner, bringing with it cooler weather, shorter days, sharpened pencils, and, of course, New York Fashion Week.  While designers have been prepping all summer long (since February, actually), here on the editorial side we are just starting to feel like it’s crunch time. Invites are pouring in, schedules are filling up, and we’re all starting to panic (slightly) about how to distill our closets down to seven perfect outfits, and whether or not it’s actually possible to make it through seven straight 12-hour days in a row, in heels.
Fashion Week (September 6 through September 13, this year) is a magical, if slightly stressful, time of year. It’s an exciting and rewarding experience to be in such close quarters with the entire industry, from models and designers to stylists and writers, getting to preview the new collections months before they hit stores, and watching trends develop and take hold (which we then get to bring to you in the pages of Real Simple).
It’s also an event that receives a lot of media coverage, in magazines, movies, and reality TV—some of it true, and lot of it erroneous. Do RS readers have any questions about it? What it’s really like, what we do day in and day out throughout the week, what shows we go to? Send me your queries—I’m happy to satisfy any curiosity!
And, of course, we’ll be back post–Fashion Week with a roundup of our favorite shows, looks, and trends.

Carly Rae Jepsen Covers 'Fashion' Magazine October 2012

Carly Rae Jepsen looks stunning in its coverage of fashion fashion magazine version for the first time in October 2012, on sale September 10.
Here is the 26-year-old, "Call Me Maybe" singer had to share with the magazine:
In pop celebrity: "No one can do it again Britney She did an excellent job in this area just want to be the best I can be Carly Rae ..."
When you find love ". I have some appeal to the wicked, but must be assessed under After all, I want to be treated like this is important to me."
On his next album, Kiss (Sept. 18): "My new songs are like clothes made by Versace or Moschino ... my music is adorned with jewels, is colorful, romantic, shine".
FYI: Carly Rae in a dress by Alexander McQueen, Christian Louboutin heels and earrings Rita Tesolin on the cover.

Tokyo Fashion Museum Proposal / MUS Architects

Designed by MUS Architects, their proposal for the Tokyo Fashion Museum was recently named the winner of the World Architecture
Awards 20+10+X. The whole structure of the building, from the entry yard to the top of the tower has been wound with a homogenic
lether relating to the basic fabric of every fashion designer and constituting the base of every collection. Fibers of the fashion
museum are lead in two rows – one layer of fiber winds around the building clockwise, the other one counter-closkwise thus
resulting in a kind of a plaiting. Due to the small dimensions of the parcel being located in the intensely urbanized city tissue
of Tokyo, the wide program of the fashion museum has been set up vertically on 22 levels (19 of which above the ground level). The
result is a functional ‘pile’ of layers – ‘program squares’. More images and architects’ description after the break.
The tissue of the plot has been treated as an elastic fabric, which can be stretched, pulled upwards and twisted so as to form the
desired shape, based on the design-program analysis. A function of a museum is commonly associated with buildings with a wide,
horizontal program-spatial layout. They tend to be objects which are exposition ’packagings’, places of an individual
contemplation, but also areas for meetings, drawing society into their world.
In order to create an urban emptiness, out of which a public space can be created that will draw into the building interior, the
entry level ‘program square’ has been moved to the lower ground floor and has been connected with the city via a wide ramp. The
ramp flows into the lower level, forming an entry level hall, of the shape and color of a solidified flow of magma. The following
functions have been located there: reception, souvenir shop and seating places. The form of the underground relates to the holy
mountain – Mount Fuji; the bottom part is a metaphor of magma, whereas the conical upper structure – snow covered summits.
On the ground level, a yard has been organized on slopes created of plains, which like elastic fabric are stretched out of the
plot corners. They connect further down the ground and twist, leading upwards to the corners of the raised storeys. The surface of
the yard canopy has been shaped by the wrapped up fabric enabling screening of pictures and multimedia presentations. The pile of
‘program squares’, raised above the city level, has been processed further, preliminarily moving them around clockwise within
the borders of the plot. Each of the ‘pile’ levels have been allocated certain functions, in order of the assumed and
transformed functional program and of a diagram of mutual spatial and logical relations.
A further step of hybridization of a base model is diversification of the level heights – changing the space form of given
interiors, creating a preliminary layout of the desired emptiness-mass balance. The resulting level layout has been connected via
a vertical construction, the communication and technical infrastructure core. Vertical partitions – the external walls consist of
functional elements, generated by the earlier assumed set of the ‘program squares’.
The cubature created in this way is a pile of simple, basic geometric shapes – boxes piled up one on another according to the
assumed order of the plan of the building and their mutual shift. The pile of shifted boxes is a partitioned 100-metre tower.
Dividing the space helps reduce the volume of the building mass optically and helps relate the horizontal directions to the height
of the surrounding buildings. The pile of boxes has been cut through by horizontal straight lines thus creating stripes of glazing
wrapping around the building and providing a 360 degrees view. The biggest part of the museum – the permanent display, devoted to
given historical periods, has been shifted so that the first stage of the visit – the gallery dedicated to the oldest period
covered by the program (the 20’s) has been located on the top of the pile. Lower down, the further levels have been dedicated to
the subsequent periods according to the time continuum.
The aim of this was to separate the oldest period from the contemporary city and to enforce the historic sightseeing route by
going lower down. In the subsequent layers of the gallery holes have been cut through and stairs have been fitted in accordance
with the assumed visitor route, ie from the top to the bottom clockwise. This ensures a fluent transition between the periods of
fashion history. Going further down we go through the history, coming closer to the contemporary period as well as to the the
contemporary tissue of the city. Parking and deliveries have been organized on level –3, accessible via a lift located in the
west part of the plot. The upper part of the shaft has been covered with an elliptic capsule finished up with a high class
artificial grass. Aside from the transporting function, the lift also constitutes an abstract sculpture enriching the yard.
The plaiting of the skin is then modified adjusting the meshes and its density to factors such as lighting conditions, view
openings and overall composition. Fibers of the fabric winding around the museum cross at different angles, creating either a
dense net or wide meshes locally, providing a full opening of the building. The main core of the vertical construction is a
skeleton of the building, on which the ceiling has been based. This solution allows the elevation to be free from construction
elements so that a clear frameless glass facade can be applied. Stripes of the external white walls have been wound by cable
arrangement – ‘fabric’. The structure of the fabric is achieved by the use of white cables made of artificial material
complemented by a light frame made of carbon pipes. On the yard level they are converted into steps – seating places.
Interiors are homogeneous in terms of material and color. Maintained in white, they make a natural background for exposition.
White concrete flooring impregnated with resin has been used. All the necessary installations should be fully hidden, simple,
accessible, easy to maintain and adjusted to the functional structure in the same time. They are held in the walls of the
communication route. The main utility rooms have been located on the level –1.

Fashion-Focused Kaleidoscope App Readies Personalized Shopping & Recommendations

Kaleidoscope, the mobile application and desktop which is the equivalent of e-commerce for fashion tips Pinterest centered, it
helps users - mainly women - not only find clothes they like, but actually buy. The company recently launched an updated version
of its application, which represents the first step towards an important feature, forthcoming: Kaleidoscope is entered fashion
personalized recommendations.
What this means is that, in the future, Kaleidoscope is not just randomly browsing through tops and skirts, bags and shoes - you
will begin to learn what you want.
This level of customization is not always live in the new version, to be clear - but it is on the horizon. Initially, the company
had to deepen its integration with Facebook to start the process of developing appropriate algorithms for customization. In the
previous release, Kaleidoscope just had a simple integration of social media built in - users can browse and search through the
articles and then share on Facebook, Twitter or Pinterest. But in the new version, Kaleidoscope takes in user data Facebook
profile to find out what they love to display items similar to those who have expressed an interest in.
In this regard, a better integration with Facebook Open Graph Facebook, allowing the application to automatically share such
things as "favorite" items or situations, for example, return to Facebook.
Better support for Facebook to not only meet the needs of more personalized and customized, however. According to the Director of
Business Development kaleidoscope, Sarah Kunst, Facebook users are the most engaged. "Pinterest is a great pipe traffic, but users
are not necessarily active users become active weekly or daily basis," said the second source of reference traffic services (above
is direct). "At Facebook users spend 50% more time on the site, and return to a higher rate as well, "he added.
Also new in version 2 of the application is unique profile URL support, which allows users to share their favorites with others
outside of the social web - a first feature requested.
For those who do not know this company, Kaleidoscope is a first Android phone startup that launched during Fashion Week in New
York this year, and then expand to the iPhone, the web and Facebook. The last two were added to better serve its population is
widely recognized Kunst women buyers. (It should be noted, however, that the company has experienced with men's fashion for this
year's Coachella festival music.) Essentially a visual search engine for fashion, the application takes in terms of bloggers
photographers Fashion and Internet databases many large retailers (eg Macy's, Nordstrom, Net-a-porter, Saks, Neiman Marcus,
Bergorf Goodman, Shopbop, etc.) and even smaller. Although retailers are not associated, the company has partnered with companies
like Condé Nast and AOL (disclosure, parent company of TechCrunch) for special events such as Fashion Week, in addition to its own
original photograph in some cases.
Inporia, running application Kaleidoscope was founded by Max Skibinsky, a veteran social games, who sold his company to Playdom
Hive7 in 2010, Ryan Junee, advisor to 500 Startups, StartMate, co-founder of Omnisio (later bought by Google), and former product
manager YouTube. Currently, a small team of four people, the company has raised $ 1.25 million in seed capital last year NEA, SV
Angel, 500 Startups, Clearstone Venture Partners, Southern Cross Venture Partners, Ignition Partners, fund Y Combinator start and
others.
With the release of iOS update last week, which affected the "New and Noteworthy" list in North America, as did his counterpart
located in parts of Latin America, Kunst said 60% of users bought products on% overall and 80 users workstations have done the
same. Pinterest share, an increase of more than 80% since early last Thursday v2. The company did not provide figures or discharge
first details of conversions (as tracked through their affiliate programs) at this time.
You can get the application here on Play Kaleidoscope Google or here on iTunes, which are designed for both iPhone and iPad.

Celebrity Fashion: Hits and Misses of the Week

This week saw a lot of skin: plunging necklines, short hemlines, and high-slit dresses.
Stunning stars flaunted their goodies in show-stopping pieces as they got glammed up to make public appearances.
Fashion designer Whitney Port attended the Magic tradeshow in Las Vegas, appearing fashion-forward in her funky attire, and
actress Ashley Greene looked flawless in a pink strapless gown as she promoted her new feature The Apparition.
Yet, other A-listers such as newly engaged Avril Lavigne were a complete fashion disaster.
Who dazzled and who disappointed in Tinseltown fashion this week?

One fashion mistake was made by actress Kirsten Dunst, who was spotted out in a frumpy blue dress that could have been confused
for a trench coat, as she promoted her new flick Bachelorette.
But America’s Next Top Model host Tyra Banks was a sight for sore eyes as she attended a party in New York City for her hit show
— donning a sleek black number, the model definitely worked it.

Factory PR Seeks A Men’s Fashion PR Account Executive In NYC!

Factory PR seeks a Men’s Fashion PR Account Executive. The candidate should be tapped in culturally and have a genuine passion
for the public relations and Fashion fields. The position calls for an expert publicity strategist and enthusiastic social media
consumer. This position reports to Men’s Director and will supervise, develop, coach and mentor a dynamic team including an
Assistant.
PRIMARY RESPONSIBILITIES: 
(in order of frequency and importance)
• Secure strategic press coverage [features as well as product placement] in top national, regional and online media outlets
• Maintain strong relationships with Fashion Directors, key fashion and accessory editors, relevant fashion stylists and bloggers
• Create innovative communications strategies each seasonal for large national brands 
-Maximize and create social media campaigns
• Conceptualize and execute press events
• Manage press events including event budgets
• Cultivate relationships with influencers for product seeding/recruit brand ambassadors
• Attend key industry events
• Accompany clients and editors on press trips [intl and domestic]
REQUIREMENTS:
• Minimum 4 years experience
• Superior knowledge of fashion/consumer media practices, as well a phenomenal track record in garnering top tier coverage in
print, broadcast TV and online mediums.
• Solid understanding of fashion trends and market.
• Candidate MUST have experience in press event planning with big brand/big budget experience a plus.
• Candidate is responsible for creation, maintenance and timely distribution of editorial reports, press clippings and budgetary
tracking documents.
• Experience in supervising/mentoring junior staff is required.
• Must exhibit strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals
and colleagues.
• Must have high level of interest and proficiency in New Media landscape, and experience with outlets including blogs,
communities and networks.
• Bachelors degree – ideally in Communications, Journalism, Public Relations, English, Marketing or a related field.
• Must be proficient in Powerpoint, Photoshop, Excel, Word, and social media networks
• Must have ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent CAN DO attitude!
COMPENSATION
Competitive salary (commensurate with experience.)
401K after one year continuous employment
Heath Insurance
Generous vacation offering

If Fashion Had its Own Olympics, These Would Be the Games

Can we seriously say, shamelessly obsessed with Olympic Fashionista? Well, we are. It is difficult not to be with her run around Ryan Lochte swimming topless and Gabby Douglas are generally adorable, is an important exercise (ah) In our desire to focus on something else.

And we are not alone! In addition to the absolute Olympic media takeover and SMS alerts constants have been New York Times (ugh spoilers!), I found this piece by Aliza Licht DKNY PR Girl alias on other sports with which we are all too familiar: the fashion game.

"The truth is that I can not believe how the world's attention is to give a unique sport," said Licht. "Imagine if the world has never been so close attention to what you do all? "

Obviously, he took it as a challenge to do just that, plus they have been inspired by his PR entirely metaphorical fashion comparison game for the London Games. Honestly, any girl that once surrounded the platforms McQueen armadillo deserves a gold medal of honor, but it would be very difficult to actually do on a podium smoothly. "As adults professional sports can not" play ", but jumping through enormous obstacles every day, especially in fashion," Licht said, adding that [Fashion Week] "Message I swear we all deserve the price or least one T-shirt that says "I survived the Fashion Week." I totally would use it if it is installed. "So you do, Aliza. So we would.

But the business of BP is not the only game mode Olympic proportions. What blogs, Twitter, internships, and yes, jump prevailing party? These things take legitimate skill, right? So we're here to make our own version of the Olympics, the Olympic Games mode, if you will, with a little help from Aliza has kindly suggest some categories. We objectives games, competitors in the style, and even a rating system. Now all you need are a few precious metals and some good sponsors. Tiffany? Cartier? Have you read this?

Andrew Luck opens Colts career in brilliant fashion

Colts fans may never recover from the loss of Peyton Manning. If luck Andrew keeps playing like he did in the first preseason game on Sunday, however, will be much easier for everyone to move on.

Indianapolis debut Luck uniform opened dramatically: in his first opportunity transfer hook rigged Donald Brown, then threw a screen pass that turned into a touchdown pass of 63 yards to Brown. And to the delight of the home crowd energy, luck kept rolling right on defense against St. Louis on Sunday preseason game.

When was replaced by Drew Stanton back just before the break (Indianapolis won, 38-3), the probability was 10 finishes, 188 yards, two touchdowns and an increasing amount of publicity surrounding. Colts owner Jim Irsay was surprised at the rapid excitement even after the strike Luck Brown TD:

The opportunity will not have the advantage of playing against the Rams defense weekly - St. Louis finished 26th in points allowed last year and is facing increasing difficulties under new head coach Jeff Fisher - but he took this match Saturday. Although the opening touchdown was a very emotional moment (that Colts fans celebrated with a prolonged standing ovation), then work Luck is even more impressive.

Of the six incompletions that chance threw three drops of wine in Indianapolis and disposable two receivers were lucky to avoid a sack. His second TD coming on a 23-yard strike to Austin Collie, after only four games Chance disk Indianapolis kept alive by throwing a fastball and 3rd-3 TY Hilton corner Janoris Jenkins outstretched arms. Colts score subsequently implemented Possibility third when he dropped a pass of 32 yards in midfield Quan Cosby.

If there was a concern for the Colts' first team offense, which came from some deficiencies in password protection. But as luck has shown his skills. One of these two incompletions came when disposable St. Louis had three defenders, including a bombing surprised, to tell the truth in the backfield, Luck felt the pressure is out of the bag ahead of the trio of pass rush and threw the ball harmless limitations.

In general, things could not improve any possibility of Andrew for his debut as Indianapolis Colts took a 21-3 lead at halftime.

The next challenge for the opportunity and the Colts will maintain this momentum into play next week in Pittsburgh. By the mere fact of being selected No. 1 pick in the draft, Luck carries with it high expectations for the season - and the situation is even more pressure packed because replaces Manning. Sunday Showcase convince more than one or two Colts fans are well on their way back to the thesis of luck in the center.

This could well be the case, too, but the possibility of having figures yet the highs and lows that come from being a rookie in the NFL. Things are not always as easy as it was published on Sunday.

However, as first impressions, Luck put on a heckuva peformance.

TO SHOW HER LABEL HOLMES & YANG

The butt of many a joke about her fashion sense and sometimes confusing design (or lack thereof), who some had suggested to check a strategy to then-husband Tom Cruise, Katie Holmes show with no big his fashion label at New York Fashion Week next month.


Katie Holmes have plans for a big show, according to his own label, Holmes & Yang was, out of the darkness in front of the biggest names in the fashion industry in New York Fashion Week in September, appear torn.

"This is a big deal for Katie in tents under the attention of fashion editors and brightness are presented to the eyes of the media," a source told the New York Post. "You could have done a show elsewhere, so that proves that she and Jane are very serious about their business."

Post reports, after the divorce, Katie "refocused on his career."

The publication shows that in a theater in November and played two films are planned for 2013.

The fashion label was born in 2009, thanks to a collaboration with stylist Jeanne Yang.

Contact Music the ready-to-wear reported including Barneys New York and Harvey Nichols in London "in exclusive boutiques, saved".

The 33-year-old has been in the collection as "bases" with a laptop "Twist" for everyone "rock stars to heads of state."

Holmes & Yang is the ninth rock collection about halfway through the show on September.

BoF Daily Digest | Trends are passe, Fashion patents, China e-commerce shift, Future of street style, Plus-size men

In fashion, trends past? (New York Times)
"Continue trends, of course, always mass retailers, manufacturers and consumers of many who use it, like a compass, a way to be investigated to navigate in a sea of ​​often contradictory messages. But as dynamic purchasing trend reports are ranked quite low on the list the consumer. Shoppers make their intelligence gleaned from a fashion smorgasbord of sources, including rails, on the Internet and seemingly lawless streets. "

Lululemon small study offers rare glimpse of patents mode (Vancouver Sun)
"The machine in the trendy yoga-inspired Vancouver menswear last week filed a patent lawsuit against PVH Corp. and Calvin Klein, G-III Apparel Group for patent infringement claims Calvin Klein copied the unique design Lululemon size class used in its flagship product -. Shapely hip pants tight"

China's leading luxury e-commerce market in a new direction (Jing Daily)
"Disappointed with the challenges of China's luxury e-commerce, many online retailers are looking for ways to combat the low profit margins and ways to combat enjoy a consistently high demand for luxury goods among the middle class looking for Chinese."

Street Style is becoming less attractive tip? (Metro)
Could "street art, the art of photography of real people in terms of their style, is one of the most dynamic practices of fashion lose their cachet media.But sex., The number of bloggers, developers style main street, imagery is growing at such a rate, that the amount is seriously the quality exceedances And while Schuman and his ilk -. talented photographers with well-trained eye fashion - may deserve attention, many do not. "

Plus-size for men (on the track)
"The men who come in the size range of most brands of Mr. Porter, GQ Valetmag.com offered inspiration and turn style. But where to go plus size fashion-conscious men? Chubstr.com, a website by Bruce Sturgell in 2011 founded. Mr. Sturgell said he saw some platforms fashion audience reacts to a plumper. Chubstr Then he started a online style guide for men whose appreciation of fashion is as big as her waist. "

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SILU shades summer time to exhibit your fashion personality

Summer time is the Oakley Shades golf umbrellas for this season has become the existence of staples. In concrete existence, most

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Fashion Week Countdown: A Super Sabbatical

Ready or not, it comes. New York Fashion Week is a little over two and a half weeks, and while the world of fashion does not enjoy

the last gasps of summer, we at Style.com are occupied by the spring rise in '13 shows. In the coming weeks, we will move forward,

looking back at our favorite moments from fashion weeks in the past.

Gisele has confirmed today what everyone already knew: the most photogenic woman in the world is pregnant again. Good news for

Bündchen and Tom Brady, new track for the less obsessive, who may have been waiting to see on the runway this season. (It will

probably sit it out.) We will always remember. Style.com 's Gisele directory of over 500 of the best moments of the gateway. Well,

there's always next season.

Retro fashion making a comeback

Retro fashion is back, thanks to popular television series Mad Men.

The series on the rise of advertising and American society in New York inspires people to embrace the fashion of the 1950s.

Nerida Tupas of Toowoomba, owner of the fans of the old-fashioned beauty and fashion of the 1950s itself, said a growing number of

people who came into the store looking for retro fashion.

"The styles have been around for centuries, but programs like this (Mad Men) has just been opened to people who would never have

thought of that before," he said.

He said many people have started using the living inspiration to dress parties, but had realized that they could incorporate the

style into your everyday wardrobe.

"Just add a pair of heels, mix and match, no rules.

"The quality and design of these pieces are so classic and works so well, they deserve to go."

Ms. Tupas said most of her wardrobe and wine store op stores files Toowoomba.

"They are easy to find if you know what you want," he said.

Five Fierce Plus-Size Fashion Bloggers

In fashion, there is the stereotype that always evaluate fine, but if you have a curvy, carb-loving lady who we are, you know it is sometimes difficult, as we see in the hottest trends of the season with those too Photoshopped, match-thin models. That is why we must, if we like to see women outside of trends sweeping form template "n" size fashion and they violently their own fabulous! Enter five fashion-conscious ladies behind some of our favorite blogs gear style to winding modes plus size. With its incredible sensitivity dress these five beautiful girls blogs will delight readers of any size!


Gabi "Fresh" Gregg came to our attention during the 18 bloggers contributed skimpy bikinis size with confidence, including a number of killer black and white xoJane Fatkini Gallery: 31 Hot Sexy Girls Fat in skimpy swimsuit, the virus was also picked up by Jezebel and always presented on "The Today Show". And attention is certainly deserved, with Gabi organized around one of the best fashion blogs, if you're a size 2 or 12. The origin like Young, Fat and Fabulous known, presents his blog fresh Gabi fabulous personal style is always in fashion, but never follow the rules of style or status quo: "If you fashion, but love you say sick, report A-line skirts, dresses, jeans boot cut wraps, slimming and prints, this is the blog for you. "Well, said Gabi!

High end fashion campaign lands Michael Phelps in hot water

Olympic gold medalist Michael Phelps broke the rules of his new campaign ad haute couture. The International Olympic Committee is furiously against the float, because photos of her new Louis Vuitton campaign, via the Internet on 13 August releases. It had been a few days before the 2012 Olympics in London finalized.
Vuitton has his 16th campaign with Olympic swimmer last Thursday August started. The photos are controversial IOC rule 40 - the Olympic athletes prohibits any advertisement for unofficial games participate.
Many Olympic athletes have spoken out against the rule that they should be allowed to determine how their likeness is used during the games. Many athletes feel bad Rule 40 athletes without large development contracts.
The IOC limit advertising to protect their sponsors that make the Olympics possible. The regulation was introduced this year.

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From Hollywood to Bollywood, tribal fashion gets modern makeover

New Delhi 19, August (Xinhua) tribal prints seem caught the imagination of the fashionistas in a big way with a number of

Hollywood and Bollywood celebrities who are happy they silhouettes in different modern styles, colors and display.

Bollywood divas like Sonam Kapoor, Karisma Kapoor, Malaika Arora Khan international fashion icons such as Beyonce Knowles,

Jennifer Garner and Gwen Stefani, all of them seen wearing outfits were printed with Tribal.

Fashion designer Baikerikar Indira Ghosh, who has a label called Indira and closely with top brands such as Anu in Australia and

France Djgin, feels social influences have played a key role in the trend.

"Social influence is still a part of creating a trend and fashion forecasting. Socio-economic status today, people want away from

the urban development and go back to basics. Therefore, it is why tribal art and culture affects the mind of artists and creators.

relaxed rural art delights the eye, "Ghosh told IANS.

Homi Adajania recent release of "cocktail" seen actresses Deepika Padukone and Diana Penty create a style statement with tribal

look, while international reality TV star Kim Kardashian in a one shoulder dress is released, green tribal print on Wet Day

Republic inauguration of Las Vegas.

Designer Pria Puri Kataaria feels comfort is another factor behind tribal (also known as African trends) a comeback in a huge way.

"Tribal Impressions are called not only a great return, but also as a hot trend for 2012. They are easy to wear, because they too

have a classic vintage feel, but the silhouettes are very modern in the form of mini-dresses, swimwear , kaftan tops, maxis,

halter rompers. It's just that we wear it with confidence and wear more casual than the formal decision to "Puri told IANS.

How you wear the right way?

"Most tribal prints are oversized and heavy, so they look best when worn as the focal point of your outfit or their combination

with neutral or solid separates," said designer Ritika Bharwani.

"If you wear a dress silhouettes as dresses shift Maxis, tunics and flowing fabrics work well. Dresses and tops with details

beads, raffia or subtle fringes work well," she added.

Color also plays an important role, said Bhirwani.

"Although tribal prints in deep hues of the desert or earthy colors are all-time favorites, bright colors such as orange, yellow

and red were considered the hottest colors on the runway this season. So if you are new to wearing tribal prints it is best to

start with neutral colors and then proceed to try bold colors, "she said.

However, one must be very careful while tribal accessorising, so that we do not do too much. Accessory design by Pallavi Foley

"The tribal trends are great, right from clothes to accessories! This look should be dressed, and wore with details like the

mystery surrounding the appearance as to keep accent and not too much," she said.

"Brooches, necklaces and belts can be the best option. In addition, the country's population or topic inspired accessories are

more like apartments pearl earrings of feathers or jewelry, clips, bone, ivory or wood, "said Foley.

American fashion retailer Hollister gets ready to drop in on the local surfwear market

American fashion chain Hollister, part of Abercrombie & Fitch, joined the long list of international retailers went to Australia

with plans to open its first store next year.

Mike Jeffries, CEO of Abercrombie & Fitch, has unveiled plans for the first Hollister stores in Australia and the Middle East at

the annual conference for the retail giant.

Hollister now has 28 branches in the UK, open to 12 in Canada and 17 in Germany, with plans to more than 20 international markets

in 2013.

Jeffries said the deployment is still in its early stages.

"Underdeveloped We focus on markets where we expect to focus at least cannibalization," he said.

Altogether, Jeffries said the results were Abercrombie & Fitch "disappointing" and cited "cannibalization" as a major problem,

where Abercrombie & Fitch flagship store, stores and Hollister stores cannibalize sales of other standards.

In contrast, Australia, Jeffries sees untapped market for as Hollister, Abercrombie & Fitch has not yet opened in Australia

despite reports sightings of the brand here.

"We believe that the return of investment on our international expansion was far greater than any other capital allocation during

this period," said Jeffries.

New openings in 2012 by the group Abercrombie & Fitch are expected to contribute $ 200 million in sales.

Hollister has an annual turnover of $ 485.6 million and offer young fashion-oriented and cheaper than Abercrombie & Fitch.

Named after a town in California, retail inventories surfer fashion style, making it a competitive surfwear to local retailers

like Billabong and Rip Curl.

Hollister has stopped its global model by opening branches in Europe and Canada. His greatest international movement in the UK,

where it. 27 stores to 13 in Germany and nine in Spain He also opened a Hollister in China.

Although Hollister is probably the first store Abercrombie & Fitch Group to go to Australia, he follows behind other international

retailers including Top Shop, Zara and Gap.

In a report on the retail sector was published earlier this year, Morgan Stanley predicts that global clothing brands, Zara, Gap,

Topshop / Topman, H & M, Uniqlo, Victoria's Secret, Abercrombie & Fitch and Forever 21 were probably up to 182 stores Australia

have 2016 potential, providing $ 1.9 billion. For sales or market share of 6% of the apparel market

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Culture corner: A spy in the house of fashion

A style of a movie franchise, particularly one as bankable as the writer Robert Ludlum The Bourne series is often an exercise in characterization of sewing classes. But while 2007 The Bourne Ultimatum, the more than $ 422m is made at the box office, saw Jason Bourne (Matt Damon) Trade with chic black spy - leather jackets, chunky beige sweater and a lot of changes in outfit - for a sleek look, much less visible, The Bourne Legacy, is now showing in the U.S. and the UK, more fashion-sensitive than its predecessor.
"Matt's character was really peeled the onion," says costume designer Shay Cunliffe British, who worked on two films. To be connected to a switch story of Jason Bourne Aaron Cross (Jeremy Renner), the product of a CIA program, which is chemically improved to an unstoppable killing machine, "we wanted to shake a little, but not to take an entirely different vocabulary." The The result is a refugee in outdoor clothing and elegant practice that probably seep into the cabinets in civilian clothes autumn.Cross summer largely from Canadian specialists Arc'teryx designer whose dress is deep-drawn, micro-couture jackets are designed to "The Light Fantastic, wonderfully warm and waterproof". Function infused fashion was important, Renner, Cunliffe A utility black on black Belstaff jacket, leather, apparently. "His ego in a position to put it, live it and do what I want," but said cotton to perspiration minimize, also plays a role.
Color comes back with a Ralph Lauren Highland green cable-knit sweater from Cross Country Man "result" Agent (Oscar Isaac), born and referencing "Men and limits of solidarity," says Cunliffe. Conversely, as a CIA agent morally questionable hell-bent on capturing the cross, is Eric Byer (Edward Norton) attenuated gray suits by Ermenegildo Zegna and Hugo Boss: "cool and collected, as a young JFK."
As for women's fashion, are cross rescuer researcher Dr. Martha Sheer Ling (Rachel Weisz) who (take Cunliffe screeds removes noise) to high fashion Earnest Sewn dark jeans, a faux font Cotonniers dark camel duffel coat and Rag charcoal and bone zip platform boots, proof, perhaps, that this new chapter in the Bourne series has legs strong enough fashion.

Fashion shows and their backstage banter

TOI brings chaos, camaraderie and the madness behind the scenes at the recent Couture Week 2012 e CCP Delhi
We have done behind the scenes, Shantanu-Nikhil show one hour before the 4 th day of the 2012 CCP Delhi Couture Week It was like being in heaven makeup, with hair extensions hanging with models obtained their hair or make-up with almost all of the 29 jobs at all times and the constant noise, the lacquer is. Except that every time someone would have a few minutes time to scream at anyone in particular, but that looked like a great tradition of the stage, just to keep time.
Three hours of makeup
But there was a method to this madness. No one was someone else so everybody knew what they were doing. Mickey Contractor, director, artistic, MAC, told us: .. "The artist touches make a demo for the team in which they take notes on this thing called face painting This is a special paper for makeup brands to make them, and a list of all the products are used, so that, before the show, they know exactly what to do. "
And while the show was starting at 19:00 clock, makeup artists and Mickey Sonic Sarwate, taken together with their team (20 and 12 makeup salon professionals with 3 assists) to work the hours before.
The Green Room
Models of the green room and makeup room flickered, apparently none of their gigantic hairstyles. While getting her makeup done, we saw the model Sapna Kumar and SMS games on their mobile phones. Another reading Meluha the immortals, and another sang to music on their mobile phones. Before they enter the garment, it must be done with hair and makeup. Inside the green room, each model has an assistant who helps him in clothing, jewelry and shoes to get. They all have one station each, with their name, image, while the hardware with this particular piece of clothing, and details of all that glue on paper to put the mirror writing.
But the most important activity of the green room looked like "steam" of clothing, where each assistant was treating the garment as gently as possible.
Between the creator
At about 6:30 clock, designer Nikhil Mehra came in hair and makeup area to see the artists and models. He went from one job to another, fix something, something else has commented, if they ask or know that Mickey was working and in the midst of it all suddenly somebody in a birthday song for Sonic, quickly and enthusiastically to each candidate in.
After a while, we saw model Krishna Somani touch her makeup, and asked how often models of Mickey. "You do not really, but sometimes some parts with a constant sore makeup, so do not hesitate models themselves, if they do it themselves, it will hurt less. It's not a problem . And sometimes girls like cheating. If it looks very bare, just before going on the ramp, they apply a little lipstick. But they never get away with it, "he said laughing.
And just when she and models for the show finished, they went to Manish Malhotra show each and asked for the birthday child and finding their jobs. When we asked Mickey if he gets more to see any show at this rate, he laughed heartily.

FRIES AND FASHION: How to throw the perfect slumber party

Even as a brother in full-time, I always had my share of slumber parties. Was in fact the oldest I have never been to my night
class freshman in high school. It was a sleepover one night when, ironically, it may seem, no one really slept. Instead, we could
use our guns and bazookas water, load 'em with ice water and all waste (except cats). When we grew tired of it to us fried
chicken, rice and rice separately, then jam the saddest and Rhett Miller Eraserheads songs in the meantime. And if we are hungry,
it has always been the case, we have to reorder.
No matter how far away that the store is now, is the Sleepover actually still alive. This is your easy way to stay the weekend at
home and with friends. I like you like it owes for a night of laughter and tears in the eyes of the best friendship.
Here we have four bloggers fashion, girls, how to create the perfect sleepover fun, style, perspective, do share it. Of course,
not a party without a McDonald Happy Bundle be a part of everything. Burgers, fries, drinks - is that customizable, four combo
meal, which works mainly with friends who are more hungry.
To schedule your own sleepover, yes, but make sure you are well advised to first. Read, take notes and hold the fries stuffed
potatoes.
Lexi Gancayco
Fashion blogger, UP Diliman student, and co-owner of the shop The shop Second
How would you describe exactly the perfect sleepover with you and your friends?
A perfect sleepover include my closest friends and fiercest, a bunch of good movies, crazy costumes, unlimited food, music of the
90s, a camera and a few drinks.
Let's say you volunteered your own site. What activities are impressive pajamas?
A card or board game with the crazy craziest consequences for the losers - consequences that include a permanent marker and a
couple shots, maybe could. Also, I always like to bring out my bag costume. Aside from Halloween sleepovers are always a good time
to play dress-up - even if you are 20 years already.
As seen in the first five films together, you really in your room?
One More Chance, High School Musical 1 to 3, and Magic Mike.
As a blogger, how do you organize your closet space and in general?
Pre-Fashion and fashion blogger bloggers Lexi organize his room the same way. It's still chaotic, maybe just a little bigger now.
I share with my sisters closet.
How would you describe your own taste in fashion?
Ingenuity.
What are the themes of fashion and style is more good link with your friends?
It is still in development and in a sense, it is very personal. When I'm with my friends, our conversations can not take forever
to start, if we are talking about today or what Nene was on. It is to see how our styles changed individually and as a group.
Finally, what are the benefits of face-to-face meeting to anything digital about it?
There is nothing better than hearing the loud laughter of your best friends intestines. The way your laughter and jokes
reverberate through the room and will disturb the neighbors five houses has almost everything going down all digital.
Danica Navarro River
How would you describe exactly the perfect sleepover with you and your friends?
Many eat a lot of talking, a lot of looking, lots of pictures. Oh, and maybe one or two rounds of Monopoly Deal.
Let's say you volunteered your own site. What activities are impressive pajamas?
I would say, a cook-off, Monopoly Deal, and watch episodes of Gossip Girl and 90210 - for clothes, of course.
As seen in the first five films together, you really in your room?
10 Things I Hate About You, The Devil Wears Prada, White Chicks, 500 Days of Summer, and perhaps Sex and the City for the clothes
yet - all girly, kitschy stuff.
As a blogger, how do you organize your closet space and in general?
I have all my things in my room, (and) all the things that my vanity in my bathroom. I'm trying to arrange my clothes and
accessories from nature: a wardrobe for the corners, one for the funds, one for sweaters, shoes for one, two shelves and drawers
for accessories, and any other rack cabinet for my luggage. I used them according to color, even when I was younger. But now I'm
too busy, so that most of the OC configuration, I could do, to sort them by type.
How would you describe your own taste in fashion?
I like to mix and match products with updated classic Bohemian. I like the textures, bright colors and prints. In general, I think
my style is very creative and polished.
What are the themes of fashion and style is more good link with your friends?
I think it's just because we all have a common interest. We are probably looking at different ways by websites, while we are
there.
Finally, what are the benefits of face-to-face meeting to anything digital about it?
-I want more out of friendship, if a loan in person. Because for me it is not only to establish contacts. Friendship is the most
important thing about the company. And I think that there is no better way to find out what the present with the people who call
on you my dear friends.

draw fashion designers' eyes

EW YORK - Julia Sandler dresses in the latest $ 650 $ 400 female clothing and shoes for fashion house Lanvin in Paris. Julia is 3
His mother said she disguises her daughter Dara Sandler in the latest fashions, because Julia is a mirror image of her - even if
her daughter can not explain the name of the designer, let alone pay for their clothes.
"I prefer my daughter just the way I dress," says 33-year-old Manhattan native who spent $ 10,000 for the summer wardrobe for her
daughter. She plans to spend several thousand dollars more fall for that.

Top fashion designers are growing more costly misfire for the infant population reaching more profitable. This fall, Oscar de la
Renta, Dolce & Gabbana, Marni started and collections for the thumbnail. Luxury stores Nordstrom and Bergdorf Goodman are
expanding areas of their children, to make room for new arrivals, many of them with a higher price tag. Gucci opened late last
year, has created a collection to life for children two years ago, a shop of his first child women on Fifth Avenue in Manhattan.
Some houses designers like Oscar de la Renta and Marni say they are careful to keep the right clothes for children. But there are
many miniature versions of adults who look for their aggressive pricing and sophisticated styles with a frown.
U.S. households should spend on average $ 688 to equip their children to school, says part of the National Retail Federation, the
consumables such as pens and notebooks.
This is especially families. Some are inflated $ 795 Gucci bags or $ 1.090 on leopard coat from Lanvin to spend.
Sasha Charnin Morrison, fashion director at Us Weekly magazine, admits that some of the clothes are outrageous prices. But, she
says things like Gucci Sneakers $ 200 for her children happy.
"They are a same message from you. They are a reflection of who you are, if you want a very stylized, then make sure that your
children are children who are best dressed," she said. Are
Critics say the trend favors elitism.
"This creates a class system of haves and have-nots," says Dr. Alan Hilfer, director of psychology at Maimonides Medical Center in
New York. "It creates a culture of envy."
Five years ago, bear children, high-end business, which was dominated by a few big designers such as Ralph Lauren, Burberry and
Christian Dior. But the recent influx of others is the latest sign that wealthy consumers have returned there to show off the
recession. And as the rich feel more comfortable spending again, they want their children to increasingly reflect.
This is a "mini-me" phenomenon, says Robert Burke, a fashion consultant in New York. "It feels good. It's like one for me and one
for you," he said. The trend is not confined to Manhattan or Beverly Hills, but will happen in other big cities like Boston and
Chicago, he said. Sales of designer clothing for children are also strong in the seaside resorts, where to swarm pensioners tend
to live their grandchildren, he said.
Sales of luxury women's children represent only a fraction of, or slightly more than 3 percent of the $ 34 billion market, but it
is always faster than the rest of the children's wear and clothing market, according to NPD Group Inc., a market research company.
For the past 12 months ended in May, sales of children's clothing increased by 4 percent, with the high-end component is 7
percent, according to latest data from NPD. Compared with an increase of 3 percent for the apparel market in general.
Designer, looking for more growth, are now looking at children's clothing as another opportunity to deepen their relationship with
their customers and to reach out to new ones.
The designers are household income of at least $ 350,000, said Marshal Cohen, chief industry analyst at NPD. This is roughly seven
times the median household income in the U.S. of $ 49 445th
Many of the creators of the new entries are more expensive than some of the more established brands like Ralph Lauren. Ralph
Lauren cotton shirts for boys are priced at $ 59th In comparison, Dolce & Gabbana plaid shirts for boys are $ 190. Flower girl
dresses are about $ 500.
Nordstrom, with designer clothes were for children in a few names such as Burberry and Ralph Lauren is limited, adding a number of
collections for children from the likes of Marni, Marc Jacobs and Stella McCartney.
Neiman Marcus Group, Bergdorf Goodman in Manhattan recently, his extended wear department of children by a third party to make
more room for new lines as Gucci and Oscar de la Renta to pay. For fall, the prices range from $ 4 to $ 5,200 for hair bows for an
exclusively Christian Dior by hand silk evening dress in France.
"We are definitely growing," said Andrew Mandell, vice president and managing director of Bergdorf Goodman division of home goods
and children's clothing. "That's a whole new realm. And if you have the fashion of our customers before they eat it."
Colleen Sherin, fashion director at Saks Fifth Avenue, says that both parents and grandparents are willing to spend the "unique
and special items of fashion." They just are not looking for the basics. "
The biggest trend is the creation of independent designers stores for children, said Faith Hope Consolo, who heads the retail
leasing and marketing at Prudential Douglas Elliman.
In the footsteps of Gucci, Giorgio Armani Italian fashion house will fall this year, opens its first store in the U.S. on children
in Manhattan's Upper East Side. Armani has directed his activities for children in the United States in 2009.The Armani store, the
newborns to teenagers, will feature items from $ 50 to $ 500 price, said spokesman Christian Langbein Armani.
Some parents also say they are crazy mix of commercial travel, Gap or other less expensive stores, but you can find in the
designer clothes as a confidence booster.
"I truly believe that if you like these clothes, they feel better about themselves," said Sandler, who shops for children's wear
expensive female, and Barneys New York clothing stores in New York City called Women Edition, now article of clothing for children
Designers .
Manhattan resident Kelly Mallon, 39, said she was proud that her 9-year-old daughter Madeleine has developed its own sense of
fashion.
"I look like my child is well dressed. It makes me happy. It makes them happy," said Mallon, who called his daughter in the
accessories of the Italian designer Missoni tops and designer of Milly Milly years online children's minister instead. "It is No
little girl dress-up in place. It is made in their own clothes for them. "

Rich toddlers draw fashion designers' eyes

NEW YORK - Julia Sandler dresses in the latest $ 650 $ 400 female clothing and shoes for fashion house Lanvin in Paris. Julia is 3

His mother said she disguises her daughter Dara Sandler in the latest fashions, because Julia is a mirror image of her - even if her daughter can not explain the name of the designer, let alone pay for their clothes.

"I prefer my daughter just the way I dress," says 33-year-old Manhattan native who spent $ 10,000 for the summer wardrobe for her daughter. She plans to spend several thousand dollars more fall for that.

Top fashion designers are growing more costly misfire for the infant population reaching more profitable. This fall, Oscar de la Renta, Dolce & Gabbana, Marni started and collections for the thumbnail. Luxury stores Nordstrom and Bergdorf Goodman are expanding areas of their children, to make room for new arrivals, many of them with a higher price tag. Gucci opened late last year, has created a collection to life for children two years ago, a shop of his first child women on Fifth Avenue in Manhattan.

Some houses designers like Oscar de la Renta and Marni say they are careful to keep the right clothes for children. But there are many miniature versions of adults who look for their aggressive pricing and sophisticated styles with a frown.

U.S. households should spend on average $ 688 to equip their children to school, says part of the National Retail Federation, the consumables such as pens and notebooks.

This is especially families. Some are inflated $ 795 Gucci bags or $ 1.090 on leopard coat from Lanvin to spend.

Sasha Charnin Morrison, fashion director at Us Weekly magazine, admits that some of the clothes are outrageous prices. But, she says things like Gucci Sneakers $ 200 for her children happy.

"They are a same message from you. They are a reflection of who you are, if you want a very stylized, then make sure that your children are children who are best dressed," she said. Are

Critics say the trend favors elitism.

"This creates a class system of haves and have-nots," says Dr. Alan Hilfer, director of psychology at Maimonides Medical Center in New York. "It creates a culture of envy."

Five years ago, bear children, high-end business, which was dominated by a few big designers such as Ralph Lauren, Burberry and Christian Dior. But the recent influx of others is the latest sign that wealthy consumers have returned there to show off the recession. And as the rich feel more comfortable spending again, they want their children to increasingly reflect.

This is a "mini-me" phenomenon, says Robert Burke, a fashion consultant in New York. "It feels good. It's like one for me and one for you," he said. The trend is not confined to Manhattan or Beverly Hills, but will happen in other big cities like Boston and Chicago, he said. Sales of designer clothing for children are also strong in the seaside resorts, where to swarm pensioners tend to live their grandchildren, he said.

Sales of luxury women's children represent only a fraction of, or slightly more than 3 percent of the $ 34 billion market, but it is always faster than the rest of the children's wear and clothing market, according to NPD Group Inc., a market research company. For the past 12 months ended in May, sales of children's clothing increased by 4 percent, with the high-end component is 7 percent, according to latest data from NPD. Compared with an increase of 3 percent for the apparel market in general.

Designer, looking for more growth, are now looking at children's clothing as another opportunity to deepen their relationship with their customers and to reach out to new ones.

The designers are household income of at least $ 350,000, said Marshal Cohen, chief industry analyst at NPD. This is roughly seven times the median household income in the U.S. of $ 49 445th

Many of the creators of the new entries are more expensive than some of the more established brands like Ralph Lauren. Ralph Lauren cotton shirts for boys are priced at $ 59th In comparison, Dolce & Gabbana plaid shirts for boys are $ 190. Flower girl dresses are about $ 500.

Nordstrom, with designer clothes were for children in a few names such as Burberry and Ralph Lauren is limited, adding a number of collections for children from the likes of Marni, Marc Jacobs and Stella McCartney.

Neiman Marcus Group, Bergdorf Goodman in Manhattan recently, his extended wear department of children by a third party to make more room for new lines as Gucci and Oscar de la Renta to pay. For fall, the prices range from $ 4 to $ 5,200 for hair bows for an exclusively Christian Dior by hand silk evening dress in France.

"We are definitely growing," said Andrew Mandell, vice president and managing director of Bergdorf Goodman division of home goods and children's clothing. "That's a whole new realm. And if you have the fashion of our customers before they eat it."

Colleen Sherin, fashion director at Saks Fifth Avenue, says that both parents and grandparents are willing to spend the "unique and special items of fashion." They just are not looking for the basics. "

The biggest trend is the creation of independent designers stores for children, said Faith Hope Consolo, who heads the retail leasing and marketing at Prudential Douglas Elliman.

In the footsteps of Gucci, Giorgio Armani Italian fashion house will fall this year, opens its first store in the U.S. on children in Manhattan's Upper East Side. Armani has directed his activities for children in the United States in 2009.The Armani store, the newborns to teenagers, will feature items from $ 50 to $ 500 price, said spokesman Christian Langbein Armani.

Some parents also say they are crazy mix of commercial travel, Gap or other less expensive stores, but you can find in the designer clothes as a confidence booster.

"I truly believe that if you like these clothes, they feel better about themselves," said Sandler, who shops for children's wear expensive female, and Barneys New York clothing stores in New York City called Women Edition, now article of clothing for children Designers .

Manhattan resident Kelly Mallon, 39, said she was proud that her 9-year-old daughter Madeleine has developed its own sense of fashion.

"I look like my child is well dressed. It makes me happy. It makes them happy," said Mallon, who called his daughter in the accessories of the Italian designer Missoni tops and designer of Milly Milly years online children's minister instead. "It is No little girl dress-up in place. It is made in their own clothes for them. "

Fashion apps Pinterize the real world to drive in-store sales

Fashionistas looking online-inspired clothing styles and options to buy more than they ever run out. But some new fashion-focused startups are beginning to use Pinterest as mobile platforms to increase sales offline.

Swirl, a mobile platform that started the stealth mode, on Monday, giving buyers a photo-heavy, social environment, not just about clothes and accessories that fit their style to be found, but are in their immediate vicinity and are sold could. Pulled the Boston-based startup that $ 6 million from Softbank, General Catalyst Partners and other investors on himself, has partnered with over 200 major retailers at 30,000 stores across the country.

As with other platforms such as fantasy and Pinterest, allows users to Swirl "clip" (or record) items, and share them with friends. But there are also users with one-click access to nearby places that sell the product. And while the app was filled with more than 100,000 items and accessories from major retail chains already, the company said that in the future, it can stores and other businesses and products to users of photographs, add "You see, while browsing to added to the database.

As a buyer, use the platform that meets the recommended application of the clothes and brands, and all along the line, Swirl could go beyond fashion to home decor and other lifestyle merchandise stores, the company said.

"It has just amazed that 15 years after the invention of e-commerce and m-commerce, it is still less than 10 percent of the volume of retail sales," said Hilmi Ozguc, founder and CEO of Swirl.

Despite the boom in online shopping, he said, 93 percent of fashion items and accessories are sold in shops. So instead of joining the herd of mode applications and Web sites trying to develop e-commerce sales with Flash, the correction for the user, in person, or testing of subscription models, Swirl see an opportunity to use the smartphone as a vehicle learn the knowledge of consumers and direct purchasers in locations where they can access objects and try to make a purchase.

Snapette allows users to purchase products for people they like to point

Snapette in New York, in August last year, when my colleague Ryan Kim launched base called "Pinterest for the real world," reads one line of a dissertation. First, the user of the application photo and download images of products that they spotted in the wild, to find other users, objects in the vicinity. In June, he updated his proposal that local companies and brands to consumers about the products that they want to alert. Users can still browse to the application and are committed to participate in social activities related to the elements, but makes us can push notifications to users in the vicinity of the recommended products or special offers and discounts. (The counter app posts and filters to ensure that consumers are not overwhelmed and frustrated.)

Similarly, tracking mobile phone zoom Ingo help sales of more than 70,000 local shops, as well as the most popular items on Pinterest consumers to discover and locate products near that fit their styles. Through the application, users can follow other members, you will find the items and products up or down vote. If you get something to buy what they want to find, they can buy through the website or to get to sell the location of the nearest store to a single click. Users can also set alerts to receive when the items they have to remember to Pinterest sale.

Shoptiques, a New York resident and Y Combinator-backed startup that launched earlier this year, will focus primarily on the online shop local shopping experience, and he did not share as much as a priority Pinterest. But, said CEO and founder Olga Vidisheva a mobile application to generate store traffic is on its roadmap.

Foursquare applications extend the buying behavior Yelp

Foursquare and Yelp are conditioning consumers already use their phones as local guides for restaurants and attractions, it is logical that the emerging startups to try to extend this behavior to a fashion category, in which people often want a tactile experience before a final decision. And given the fact, as can be social and visual mode, it is logical that those who are mobile applications Pinterest type environments. This wave of applications is also ideal for spontaneous purchases - traditional commerce sites are great for potential future purchases, but we sometimes need a quick recommendation for a bite to eat, we must sometimes take minutes to help a pair of black ballet shoes.

But if the connection online to offline is a step in the right direction, a potential pitfall could be an over-reliance on the content and brand-seed distributor. It is understandable that these applications are of this kind of inventory - it is much easier to know which elements are present when the record notes in the database. But much of what makes Pinterest and other similar sites such success is the authenticity and the knowledge that users - not registered - are behind the proxy. Consumers can safely interact with the content organized and partly on platforms such as swirl and Snapette, but when applications start to feel, too commercial and the brand-oriented, buyers feel less inclined to get involved and, ultimately, you can buy.

With that in mind, says Peter Chun, CEO and founder of the fashion swag app, app layers in his trade, he agnostic about whether this behavior to promote online or offline. The two months ago, allowed to photograph people and swag to give her clothing label with appropriate markings to show the fashion-savvy users a place, their own style, while driving inspiration and choice of the other mode. Users can enjoy photos on social networks and track members, to whose style it. As he grows, he says, is to drive consumers into the stores a likely possibility, but the most important component is to retain the context created by the user.

"The source of inspiration can be a major driver of the trade may be placed, if they have the option of purchasing online or offline," he said. "As consumers have discovered the object triggers the impulse to buy."

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