Friday, June 28, 2013

before Chanel Louis Vuitton in China


       Beijing, 28 June (IANS) The French brand Chanel is the favorite brand of fashion in China and is closely followed by Estee Lauder and Louis Vuitton followed.

The list was compiled by Digital Luxury Group and the founder and CEO of the company, David Sadigh, Chanel believes is the market leader in China because of the demand for cosmetics, femalefirst.co.uk reports.

"Chanel has great interest in China, mainly by the strong interest of Chinese consumers in their beauty products, including Louis Vuitton has not" WWD quoted Sadigh.

Based on the World Luxury Index 2013 China, Chanel rank behind the car brands Audi and BMW, which were placed in the first and second positions respectively.

Estee Lauder was placed at number four and five of Louis Vuitton. Other fashion brands such as Dior and beauty, took the eighth place, Lanc?me is ranked number 11, Gucci has the 12th, followed by Hermes.


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