Louis Vuitton lose luster luxury

  As the old song is Louie, Louie, oh baby, come and brands go.

It's not quite as bad for Louis Vuitton, but the French provider of chic handbags, shoes, jewelry and other fashion items loses some of its luster.

While LV remains the world's number one luxury brand Prada and Gucci are strongly on the rise, according to a new report from the global brand by Millward Brown, as reported by Bloomberg.

Vuitton, part of LVMH peddling other pretentious stuff like Moet & Chandon champagne, Dior perfumes and watches TAGHeurer, now worth a mere 22700000000 U.S. dollars mark. This is a decline of 12 percent - bagloads for this kind of thing - a year ago. He managed to before the number two Hermes, which has remained stable to stay with a brand value of $ 19,100,000,000th

But snobs fashion in the world are increasingly adorn themselves with Gucci and Prada goods. Gucci jumped 48 percent to $ 12.7 billion, won three number one, while Prada jumped 63 percent to a brand value of $ 9.45 billion, ranking fourth.

It seems that rivals Vuitton "better manage the balance between exclusivity and affordability," Bloomberg writes, citing the report another factor.:

    "Prada brand awareness in China, Russia, Brazil and the Middle East continue to grow," Anastasia Kourovskaia, Vice President EMEA Millward Brown said.

The ranking was part of the wider range of global Millward Brown BrandZ ranking called Top 100 Most Valuable Global Brand. Apple has followed all of $ 185 billion, Google, IBM, McDonald's and Coca-Cola, crowned in that order.

Luis 29 Place overall, just ahead of Samsung, which rose 51 percent brand value of $ 21.4 billion Vuitton. Facebook has 31 to 36 percent fall in the value of $ 21.2 billion collected (click here for full rankings game).

Rolex, Chanel, Cartier, Burberry, Fendi and Coach completed the top 10 luxury companies. For some reason, Wal-Mart does not have the luxury section (even if they finished a solid 18th among all brands in the world at $ 36.2 billion). I think I will still buy my dress socks are.