Cannes is the international showcase for fashion designers

  Nicole Kidman and "Amelie" star Audrey Tautou began 12 days fashion on the red carpet at the opening of the Cannes Film Festival on Wednesday.

The renowned film Riviera make offers two major fashion houses and designers back and forth with unparalleled opportunities to present their work to a global audience.

Dress can attract the biggest names in the race for maximum publicity, selected mid-April begins directly after the official announcement of the film for Cannes.

Photos of Hollywood A-listers Kidman, the jury of this year's festival, wearing a strapless embroidered dress by Dior for the opening ceremony on Wednesday evening, guaranteed to go around the world in a few minutes.

However, other actresses were very popular in the spotlight this year as "The Great Gatsby" star Carey Mulligan also.

Some designers, however, have a laissez stars come to them.

Home Lebanese fashion designer Elie Saab, a favorite with the regular price of the Ceremony, the employees make the first move.

In the past year, dressed Elie Saab Fan Bingbing of China and Virginie Ledoyen France.

"We do not want to communicate with them, they have to want to wear our clothes," said Emilie Legendre Elie Saab by a large number of compounds have been made this year in Los Angeles, London and Paris.

Tautou, who rose to international fame in 2001 as a pixie face Montmartre waitress in "Amelie" is the master of ceremony at Cannes this year.

For the opening ceremony on Wednesday night, she opted for a young French designer Yiqing Yin, who spent 400 hours with it, mint Frosted organza and chiffon.

"This is an extraordinary gift," Audrey Tautou, Yiqing Yin said, adding that with Tautou wears her dress represented "a unique exhibition."

"Few actresses have confidence in young designers and instead to make the majors," she said

Young Belgian designer Cedric Charlier provided clothes for director Mia Hansen-Love and Marine Research Vacth Nathalia Acevedo and actresses.

But can happen between the room and the installation of all designer on the red carpet.

"They can change their mind at the last moment" and not wear clothes, a source said Cedric Charlier.

For this reason, some designers such as Herve L. Leroux never reveal the names of those who should wear their clothes before they actually appear in them.

"Two years ago, Sarah Jessica Parker came up with several dresses and decided at the last moment," Legendre said.

The picture of her in Elie Saab appeared in newspapers and on television around the world.

In Elie Saab exhibition space in a suite at the Hotel Martinez in Cannes about 60 dresses are stored ready for a ride on the red carpet.

"We pay attention to clothes that we pay, then they are not the same style or the same color," Legendre said.

"Sometimes we have an actress dress at the last moment, for example, because she does not fit her dress from another house for him," she said.

The showroom also means last minute changes can be made.

Over the years, the number of photo sessions exploded in Cannes.

And 12 days, the festival also offers more ways that the only Oscar night to highlight the work of a Creator.

Cannes is "better than advertising," Legendre said.

"Customers recognize more of an actress than a model," she said.