500 swings Monogram startups from a shopping application on fashion e-commerce Magazine secured

  Monogram, an application of the fashionable shopping area, published an update that expands its

orientation web. Today, the company is today a publishing platform, users are included with a fashion e-

commerce Do With more than 300 retailers in their website in a position to "shoppable" by a collection of

magazines Mode to see, while being able to share and discover their stories and inspirations.

A former student of the fourth lot 500 Startups, first monogram on a focused specifically for iPad owners

client. He navigated through many sources to help users discover new elements that are not only sold, but

fit their style. The company says that 87 percent of iPad owners shop on the device, spending an average of

30 percent more than the average web client - Monogram on this by the process will be much simpler and

personal use.

Similar to what you might find with Flipboard, users can navigate through the pre magazines to gather

inspiration or to see the clothes on a variety of topics. If none of the existing publications in their

imagination, users can create their own, controlling as it is, the description and the magazine is aimed

primarily. However, at this time, it lacks the aesthetic, Flipboard, especially the "flip" real movement and

interaction magazine.

Monogram not control 100 percent of the content of his journals. Rather, it is community-based, which means

that any ideas, photos and content contribute to the release of someone. All items can either be loved or

back to their own food, leading to a new experience contributes Pinterest-like service.

When the party e-commerce occurs when a user clicks on an item and scroll down to where the product is

presented. Monogram show the point with an overview. The user can then click on the "Buy" button and the

manufacturer, where they will be able to buy the product instructions are to be transported. No actual

transactions are processed on the site monogram. Be appreciated by users and third parties products can be

made available and can be estimated uniformly on Twitter, Facebook and Pinterest shared.

Company CEO Leo Chen said that the impetus for this new version of the monogram on the development of

internal tools that allowed the team to create shoppable items. After a month of talking to users, designers

and bloggers, he realized that the market "would simplify've had the process of content creation.: To

recommend Find products and lead readers" a service that few weeks later, Monogram was of built ground up to

be a publishing platform and a fashion community, with an e-commerce platform.