French luxury cosmetic companies looking east

  AS Asian economy continues to thrive and consumers become more sophisticated, it is logical that the French luxury Clarins Cosmetics Company should look East. Advantage of the most populous continent in the world

"The Asian economy is doing well. Compared they got much better than in other countries where the economy is almost at a standstill. As a global skincare brand, it is important in the consumer market with many opportunities for growth open, "said CEO of Clarins Group Philip Shearer in an interview in Paris recently.

Economic factors aside, Clarins most likely hit big role in this part of the region, because Asians love cosmetics and spend a lot on skin care products.

"Skin Care has the largest market share in Asia. We want to focus on Asia, because women in this region strong focus on beauty and skin care," said Shearer, 55

He was attached to L'Oréal in the 90s, when he served as President of the Luxury Products Division in Tokyo, Japan. During his two years, he has spent a considerable amount of time analyzing the market, particularly in relation to the care and needs of Asian women.

"Asians are a challenging market, taking into account their concept of consumer needs, beauty skin care routines and discipline.

"The demands of the European and Asian women are also concerned about climate change differently. Meteorological Asia is much more humid compared to European countries that have four seasons. As such, the texture of the products must be lighter and absorbent for the Asian market," said Shearer, a former president of the group for Estee Lauder Group, before the Clarins 2008.

"Clarins is born a professional brand. Our founder Jacques Courtin-Clarins Spa was an operator specializing in the creation of beauty products for women. Our point is that we integrate exactly to the needs of women and expertise fulfillment of their demands. And as a sign of plant care, we also practice sustainable development and fair trade policy with the local farmers, "he said.

The idea of ​​Clarins in products such as face lift Shape (a serum that helps restore delicate features) and white (a series of money), which saw a huge hit in Asia.

In order to consolidate its position in the Asian market, Clarins has recently launched the Total Double Serum Concentrate control age-phase serum formulated with extracts from 20 botanical world into being. This revolutionary product has been specially formulated with a lighter texture to meet Asian women.

Serum is the first of its kind, combining powerful anti-aging ingredients such as water and fat.

From plant to product

Behind every product is beautifully packaged Clarins scientists to ensure a long process to sustainable development in manufacturing. In 2007, the company has created a Development Manager (R & D) department to focus on creating formulas safe and friendly environment, protection of biodiversity, promote innovation and development of products with low environmental impact.

In the same year, Clarins Laboratories added a feather in his hat, when he obtained the certification of good laboratory practice by the French health agency for their cell culture unit. It also has the environmental certificate that guarantees the products originate from biological sources.

So far, the efforts seem to be bearing fruit in his ministry RD. In June 2008, saved the company more than nine tons of plastic packaging after you stop the delivery of despatches. Last year, the greenhouse gas emissions fell by 20% after the company decided to use renewable energy and efficient appliances.

Clarins Group Supervisory Board Chairman Christian Courtin-Clarins, 61, said that the concept of fair trade and sustainable development go hand in hand in order to create jobs and products safer and to protect nature.

"Our company has survived for 56 years because we keep our values ​​that revolve around communication, listening, authenticity, respect, innovation, nature, and service," said Christian, who for recently awarded the prestigious French Legion of Honor, the defense various causes ranging from the environment, education charities arthritis research.

Earlier this year, Christian with Lauren Bush, co-founder of the fight against hunger Flux Projects Program traveled to poor Honduras to alleviate child hunger.

Clarins plant in Pontoise, 40 km north-west of Paris, is the home of three companies - the products of research and development of skin care and make-up, production and storage of raw materials and packaging components.

The process of creating a product based on four stages: design, development, production and marketing. And do not forget that each new product to achieve good results in the field of sustainable development, before they started as well. To think with so many aspects, it is not surprising that it usually takes about nine months to develop a cosmetic product. Some forms of seven to 10 years of development!

Despite the extension of the deadline, Christian did not seem to be bothered. As someone who is committed to the cause, he understands the importance of improving products that have less impact on the environment.

"We do not inherit the earth from our ancestors, we borrow it from our children. We need to give a greener world for our children. Then we have to work for a living, what matters is how we tend to hand, others "help, the father of four said in his suicide note.